COLTON COTY RESUME

Marketing Communications Manager

Sep 2023 - Present | Los Angeles, CA

Manages B2B marketing and communications strategy alongside CEO and Sales Manager to drive inbound leads to build customer base and promote positive brand reputation.

• Increased website traffic by 143% and grew social media following by 78% in first six months via website UX optimization, content strategy implementation, and organic SEO keyword strategy.

• Secured two earned media features as Best Mobile Solution for the 2023 Automation & Self-Service Awards and finalist for Startup of the Year at the 2023 RTIH Innovation Awards.

• Organized a 25-person focus group to pressure test current products and collaborated with product and development teams to update current software and developed a two-year road map for future updates.

Marketing Communications Manager

Jun 2019 - Jun 2023 | Los Angeles, CA

Managed marketing department with $150K budget supervising one staff, PR agency, and Ad Agency resulting in 30% average growth in ROI. Worked cross-functionally with CEO and Board of Directors to formalize five-year strategic plan to reach department and organizational goals.

• Raised $2.2 million in individual gifts, grew online giving by 60%, and increased recurring giving by 200% from 2019 to 2023 through integrated fundraising campaigns and donor stewardship workflows.

• Increased earned media mentions by 190% 2021 to 2022 by pitching bylines, op-eds, and case studies with PR agency. Featured in Next City, SeeChange, Christian Science Monitor, and Allure.Managed brand partnerships with Unilever, Kohler and The Starbucks Foundation to allocate more than $620K to mobile hygiene programs across the United States and crafted 45 impact stories.

• Led 1-year project to design and develop organization’s community platform and consulting services. Developed toolkits, whitepapers, events, and hired one staff member to manage 1,500+ members.

Program Coordinator

Apr 2017 - Jun 2019 | Los Angeles, CA

Coordinated Los Angeles mobile hygiene program that brought showers and other care services to more than 7,000 people experiencing homelessness five days a week, serving up to 50 guests a day.

• Built a community of 500+ volunteers through relationship-building and community outreach (in-person tabling, volunteer boards, colleges).

• Coordinated 18 successful onsite media visits from influencers, corporate partners, reporters, and community stakeholders.

• Grew social media audience by 2,500+ people by posting program and advocacy content for the marketing communications department.

Social Media & Outreach Intern

Mar 2017 - Sep 2017 | Los Angeles, CA

Staffed the front desk of the BID visitor center, managed social media community of 35K+ people, created monthly email newsletters, and supported BID events.

•  Grew organic social media following by 5K in six months through educational and promotional content.

• Developed six email newsletters promoting BID programming and impact.

• Managed an event calendar over six months promoting district and BID events.

Barista

Sep 2016 - Mar 2017 | Los Angeles, CA

Created high-quality coffee and tea drinks while providing excellent customer service.

• Received company training and certification in coffee & tea brewing, espresso extraction, milk steaming and latte art.

Barista

Aug 2015 - Jun 2016 | San Francisco, CA

Created high-quality coffee and tea drinks while providing excellent customer service.

• Received Four Barrel training and certification in coffee brewing, espresso extraction, and milk steaming within one month of employment.

• Promoted to shift lead after three months on employment, coordinating staff breaks, orders and shipments, cash balancing and deposits.

Guest Services Associate

Mar 2013 - Jun 2016 | San Francisco, CA

• Received three recognitions for customer service and visual merchandising in November 2014, July 2015, and December 2015.

• Staffed fundraising events, private events, membership events, and other special events.

• Drove gift shop and membership sales, to reach sales targets month over month.

Membership & Outreach Fellow

Jul 2014 - Jan 2015 | Oakland, CA

Coordinated stewardship and development of 500+ active members, volunteers, and supporters.

• Re-engaged 100+ lapsed members and retained 70% in six months through direct email and calls.

• Organically grew social media following by 500+ people in six months by posting advocacy and educational content around mission.

• Coordinated 60+ event partners and 50+ volunteers for two open-street events in Oakland through direct calls, social media, and email outreach.

• Coordinated 2014 Winter Fundraiser that saw 200+ attendees raising $15,000 through sponsors, ticket sales, raffle, and silent auction.

Research Intern

Aug 2014 - Oct 2014 | San Francisco, CA

Researched the organization's historical housing project endorsements and collected data for 2014 Housing Hero Awards.

• Researched more than 150+ endorsements from 1995-2014 in three months collecting data on market rate and affordable units, parking, trees, LEED certifications, construction approvals, and completion dates.

Development Intern

Jun 2013 - Dec 2013 | San Francisco, CA

Supported the development team with stewarding more than 6,000 business and individual memberships and department events.

• Mailed up to 500 acknowledgement letters every week ensuring print edit reviews and final signatures.

• Coordinated 6 business member breakfasts with RSVPs, catering, seating, and program materials.

• Organized 75+ business sponsorship boards and 3K+ RSVPs for 2013 Silver SPUR awards.

• Fulfilled up to 500 weekly data entries and account/contact clean-ups in CRM.

Stockroom Associate

Nov 2011 - Mar 2013 | San Francisco, CA

Maintained stockroom organization, product preparation, and handled incoming/outgoing shipments.

• Received increased responsibilities in overnight visual merchandising after 4 months of employment including lighting and floor design displays.